Watch your law firm dominate Google Map Pack

30% of clicks from searches are on the Google Map Pack. We make sure you are there.

Local SEO for lawyers will dominate your competitors

Local SEO gets you in front of your clients.

With a managed Google Business Profile listing this is your chance to get in front of your clients – instead of your competitors. We show your prospective clients you mean business. Together with weekly updates of posts, we showcase your services. This shows you keep up to date and relevant. When you need local SEO services for lawyers  – Law SEO Pros are the experts.

We help you stand out with local SEO for lawyers.

We put your law firm on the map.

Law SEO Pros help firms like yours stand out locally by optimizing and managing your regular Google My Business listing. Our team will also work with you on a long-term strategy for increasing visibility and driving traffic to your website.

Local SEO for lawyers matters to your prospective clients

What Do We Do?

Local SEO (Search Engine Optimization) is an important marketing tool that can help lawyers increase their online visibility and attract more clients. It involves optimizing your website and online presence to improve your ranking in search engine results for location-specific searches. This means that when someone searches for a lawyer in your city, your website will appear higher up in the search results if it has been optimized for local SEO.

One of the most effective ways to optimize your website for local SEO is by using localized keywords. These are words and phrases that are specific to your geographic location and the services you offer. For example, if you are a family law attorney in Los Angeles, some of your localized keywords might include “Los Angeles family law attorney,” “divorce lawyer in LA,” or “child custody attorney in Los Angeles.”

Mobile Experience & Local SEO

In today’s digital age, more and more people are using mobile devices to browse the internet, conduct searches, and access websites. As a result, it’s important to ensure that your website is optimized for mobile screens, as well as desktops and laptops.

One of the key factors to consider when optimizing your website for mobile devices is page loading speed. Mobile users typically have less patience for slow-loading websites, and are more likely to leave a site that takes too long to load. To improve page loading speed, you can compress images and videos, use a content delivery network (CDN), and minimize the use of large files and scripts.

Google Business Profile Management

The Google Business Profile (GBP) is a free service that allows businesses to submit their information to rank in Google Maps. This online directory is a powerful tool for increasing your online visibility and attracting more customers. With a Google Business Profile, you can provide potential customers with key information about your business, including your address, phone number, website URL, hours of operation, and more.

However, simply creating a Google Business Profile is not enough to ensure success. To rank above your competitors, you will need to engage in careful GBP management. This might involve optimizing your profile for relevant keywords, responding promptly to customer reviews, and regularly updating your business information to ensure accuracy.

Does your law firm show in the Map Pack?

Law SEO Pros are the local SEO experts. We have the right tools and experience to rank your law firm within a 25-mile radius.

You need to start with local SEO to rank your law firm in the map pack. Local search is becoming more and more critical for law firms.

Law SEO Pros will ensure that your site shows up on Google maps within five weeks of working together. You’ll see an increase in traffic from people searching close by using their mobile devices, which can lead to new clients.

Google Business Profile Services.

💡 Top tip: Google Business Profile is an excellent way for law firms to promote their services to clients within a 25-mile radius if managed and optimized.

Google Business Profile Services is a set of tools and features offered by Google that allows businesses to create and manage their online presence on Google. This includes creating a business profile, listing business hours and contact information, adding photos and videos, and allowing customers to leave reviews. These profiles can be accessed through Google Search, and Google Maps.

Local SEO: Reviews & Reputation.

💡 Top tip: Replying within 24 hours to all reviews will help your online reputation.

Bad online reviews can have a significant and lasting impact on a business. A single negative review, especially a 1-star rating posted on a popular platform like Google, can cause the reputation of a company to decline rapidly. The effects of such negative publicity can be far-reaching and long-lasting, potentially causing harm to the business for an indefinite period of time. In today’s digital age, consumers have easy access to information about businesses and rely heavily on online reviews to inform their purchasing decisions. Thus, a bad review can quickly spread and discourage potential customers from using a company’s products or services. This highlights the importance of businesses being proactive in managing their online reputation, responding to negative reviews, and continuously striving to provide excellent customer service to prevent the occurrence of negative reviews.

GBP Posts every week to keep you ranking.

💡 Top tip: Did you know that regular posts have been shown to increase map pack rankings?

Regular engaging GBP posts keep you relevant. We add new engaging posts weekly.

Local SEO: Get on the Map.

💡 Top tip: 30 percent of searchers click on the Map Pack and use the “Call now” function.

As a result, you can experience significant growth in your service offerings. These services help small businesses of all shapes and sizes stand out against their competition. Law SEO Pros grow your business & rank higher.

Local SEO for lawyers FAQs

Local SEO for lawyers is the process of optimizing a law firm’s website and online presence to rank highly for relevant local search queries. This includes optimizing for local keywords, claiming and verifying local directories, and building local backlinks.

Blond lawyer with beard showing the ok sign as he is happy with the results from his local SEO for lawyers.

Local SEO is important for lawyers because it helps them to increase their visibility in search results for people searching for legal services in their local area. This can lead to more potential clients contacting their website for help. Additionally, local SEO can also help improve the credibility and trustworthiness of a lawyer’s website, making it more likely that potential clients will choose to work with them.

There are several ways to optimize a law firm’s website for local SEO:

  1. Make sure your website has accurate and consistent information about your firm’s name, address, and phone number (NAP) on every page and that it is the same information as your Google My Business listing.
  2. Use keywords in your website’s content and meta tags relevant to your practice areas and location.
  3. Encourage customers to leave reviews on your Google My Business listing, other directories, and your website.
  4. Utilize schema markup to enhance the appearance of your website in the search results
  5. Build backlinks from reputable local websites, such as directories and Chamber of Commerce sites.
  6. Optimize your website for mobile devices and make sure it loads quickly.
  7. Create and optimize local content, like blog posts and landing pages, that are relevant to your target area.
  8. Make sure your website is easy to navigate and user-friendly.
  9. Utilize social media platforms to promote your business and link back to your website.
  10. Track your progress and make adjustments as necessary using tools such as Google Analytics and Search Console.

Claiming your law firm’s listing on local directories involves a few steps:

  1. Search for your law firm on the directory website. This can usually be done by searching for your firm’s name or using the directory’s search function.
  2. If your firm is not listed, you can add it by clicking on the “Add your business” or “Claim your listing” button.
  3. Verify your listing by following the instructions provided by the directory. This may involve confirming your listing via email or phone.
  4. Once your listing has been verified, you can update it with accurate and complete information about your law firm, including your name, address, phone number, website, and practice areas.
  5. Add photos and other media to enhance your listing and make it more attractive to potential clients.
  6. Look out for any errors and make sure your listing is up to date
  7. Some directories may require payment. However, most directories are free to claim and list your business.

It is important to claim your listing on as many local directories as possible to increase your visibility and reach potential clients. Some popular directories for law firms include Avvo, Justia, and

Acquiring local backlinks for your law firm’s website can help to improve your visibility in search results and increase your credibility with potential clients. Here are a few ways to acquire local backlinks:

  1. Reach out to other local businesses and organizations in your area and ask if they would be willing to link to your website. This can include other law firms, chambers of commerce, and community groups.
  2. Submit your website to local directories and legal-related directories.
  3. Create valuable and informative content that other websites in your area may want to link to.
  4. Speak at local events and conferences, and include a link to your website in any materials or presentations you provide.
  5. Participate in local online forums and communities, and include a link to your website in your forum signature.
  6. Build relationships with local journalists and offer to provide expert quotes or information for their articles.
  7. Use Local SEO tools to find local directories, blogs, and websites that may link to you.
  8. Use your Google My Business listing to encourage your clients to leave a review. Those reviews may include a link to your website.

It’s important to note that not all backlinks are created equal. Quality links from reputable sites will be more beneficial than many low-quality links. Also, avoid buying links or participating in link schemes, as this can lead to penalties from search engines.

Paid advertising can boost your law firm’s local SEO, but it is just one of many strategies that can be used. Paid advertising can be a great way to quickly increase visibility and drive traffic to your website, but it should be used with other SEO strategies to achieve the best results.

  1. Google AdWords: Use Google AdWords to create targeted advertising campaigns in Google search results. This can include search ads, display ads, and Google Maps ads.
  2. Social media advertising: Use social media platforms like Facebook, Twitter, and LinkedIn to target potential clients in your local area.
  3. Local citations: List your business on local directories, legal directories, and other relevant platforms.
  4. Content marketing: Create and share valuable content relevant to your potential clients, and promote it on your website and social media channels.
  5. Backlinks: Acquire backlinks from reputable local websites and directories.
  6. Schema markup: Use schema markup to enhance the appearance of your website in the search results.

It is important to track and measure the results of your paid advertising campaigns and make adjustments as necessary to optimize your return on investment. Paid Advertising can be a great way to drive more visibility and traffic to your website, but it should be considered as a complement to your other SEO strategies, not as a replacement.

Want to really grow your law firm? See Lawyer SEO page.

Our proven conversion-driven process

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Highly focused

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Local SEO

Local Dominance

Stand out in the Map Pack

High mobile traffic

GMB Management

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Dominate SERPs

Dominate competitors

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Schedule your call, and we will determine where you are placed in your market. Scheduling also allows us to study your competitors so we can give you solid advice.