Lawyer PPC
Strategic Paid Advertising That Delivers Qualified Leads
While organic SEO and GEO build long-term visibility, PPC delivers immediate results. Our Lawyer PPC service creates and manages high-performing Google Ads and Bing campaigns that put your firm in front of potential clients the moment they’re searching for legal help.
Our PPC Services
Google Ads Management
We build and manage comprehensive Google Ads campaigns including:
- Search ads targeting high-intent legal keywords
- Google Local Services Ads (pay-per-lead)
- Display advertising for retargeting
- YouTube pre-roll ads for brand awareness
- Performance Max campaigns
Bing Ads Management
Bing captures 25-30% of desktop search traffic, and legal clicks on Bing are often cheaper than Google. We manage dedicated Bing campaigns to capture this audience.
Keyword Strategy
Legal PPC requires precision. We research and bid on keywords that indicate intent to hire — not just information-seeking queries. This includes:
- Practice area + location keywords
- “Lawyer near me” variations
- Long-tail, high-intent queries
- Competitor name keywords
- Emergency/urgent legal situation queries
Landing Page Optimization
A great ad means nothing if the landing page doesn’t convert. We create dedicated PPC landing pages that are:
- Relevant to the specific ad and keyword
- Optimized for conversions (form fills, calls)
- Fast-loading and mobile-optimized
- Compliant with legal advertising rules
Call Tracking & Attribution
Many legal leads come via phone call. We implement call tracking so you know exactly which ads, keywords, and campaigns are driving phone calls — not just form submissions.
What’s Included
- Comprehensive keyword research and competitive analysis
- Ad copy creation and A/B testing
- Landing page creation and optimization
- Conversion tracking setup (form fills, calls, chats)
- Budget management and bid optimization
- Negative keyword management to reduce wasted spend
- Performance Max and Local Services Ads management
- Monthly performance reports with cost-per-lead analysis
- Monthly strategy calls
Google Local Services Ads
Google Local Services Ads (formerly Google Guaranteed) are a pay-per-lead advertising format where you only pay when a qualified lead contacts you. We manage your LSA profile, reviews, and budget to maximize lead volume at the lowest cost per acquisition.
Frequently Asked Questions
What’s a typical cost-per-lead for legal PPC?
It varies widely by practice area and market. Personal injury leads in competitive markets may cost $100-300+, while less competitive practice areas may be $30-80. We’ll provide realistic estimates during your strategy call.
How much should I budget for PPC?
Most law firms start with $3,000-10,000/month in ad spend. We’ll recommend a budget based on your practice area, market, and growth goals during our free consultation.
Do you manage the ad spend?
We manage the campaigns and optimize spending, but the ad budget is paid directly to Google/Bing. You have full transparency into every dollar spent.