Local SEO for Attorneys
Dominate Local Search in Your Market
When someone searches for “lawyer near me” or “attorney in [your city]”, the Google Map Pack is the first thing they see — and it captures the majority of clicks. Our Local SEO service ensures your firm owns that top spot.
Local SEO is about more than just maps. It’s a comprehensive strategy that makes your firm the obvious choice for local legal services across every touchpoint — Google, Apple Maps, Bing, Yelp, and beyond.
Google Business Profile (GBP) Optimization
Your Google Business Profile is the most important local asset your firm has. We optimize every element:
- Complete and verified business information
- Optimized business description with relevant keywords
- Service selection and categorization
- Regular posts and updates
- Q&A management
- Photo and video optimization
- Booking link integration
Google Map Pack Strategy
Ranking in the top 3 of Google’s Local Pack requires a multi-faceted approach:
- Proximity optimization for your target areas
- Relevance signals through consistent NAP (Name, Address, Phone)
- Authority building through reviews and citations
- Keyword optimization in your GBP and website
- Google Maps embed strategy for your website
Review Management & Generation
Reviews are the #1 local ranking factor after relevance and proximity. We implement systems to:
- Generate a steady stream of authentic 5-star Google reviews
- Respond to all reviews professionally and promptly
- Monitor reviews across Google, Yelp, Avvo, and other platforms
- Flag and address negative reviews strategically
- Build a review response library for your firm
Local Citation Building
Consistent business listings across the web build trust with both Google and potential clients. We build and maintain citations on:
- Legal-specific directories (Avvo, Martindale-Hubbell, Justia, FindLaw)
- Major business directories (Yelp, BBB, Yellow Pages)
- Local business directories and chamber of commerce listings
- Data aggregator feeds (Infogroup, Acxiom, Neustar)
- Social media profiles (Facebook, LinkedIn, Instagram)
Location Landing Pages
For firms serving multiple locations, we create dedicated, SEO-optimized landing pages for each office location or target market. Each page is designed to rank for “[practice area] in [city]” searches.
What’s Included
- Google Business Profile setup/optimization and ongoing management
- Monthly GBP posts and updates
- Review generation system implementation
- Review response management
- Citation audit and cleanup (removing duplicates, fixing NAP inconsistencies)
- New citation building (50-100+ per month depending on package)
- Location landing page creation and optimization
- Local keyword ranking tracking
- Monthly reporting and strategy calls
Frequently Asked Questions
My firm has multiple offices. Can you handle all locations?
Absolutely. We create and manage individual Google Business Profiles for each office, build location-specific citation profiles, and create optimized landing pages for each market.
How important are Google reviews?
Critical. Google reviews are one of the top factors in Map Pack ranking, and they’re the first thing potential clients look at. Firms with 4.8+ stars and 100+ reviews dramatically outperform those with fewer reviews.
Can you remove negative reviews?
We can flag reviews that violate Google’s policies for removal, but we can’t remove legitimate negative reviews. What we can do is implement a proactive review generation strategy that pushes negative reviews down with a flood of positive ones.